DOMOTEX 2018 – Discover a new world with us!27 July/ 2017
In 2018 DOMOTEX will for the first time focus on a keynote theme common to every area of the event and reflected in the pre-event communication and at the venue itself. The strategy is designed to make flooring an even greater attraction. The keynote theme UNIQUE YOUNIVERSE opens up new and exciting possibilities. Exhibitors are invited to take this up in their trade fair presentation and to use it to highlight their individual products. Focus on the keynote theme and benefit from a stronger impact. UNIQUE YOUNIVERSE represents a strong trend towards the individualization of products and services. In other words, customization in response to individual needs and wishes. In future, customers will be more closely involved in the development of new products. New innovative technology makes it easier to offer a personal customer experience. The implications of this core trend for the flooring sector will be explored at DOMOTEX 2018 ‒ with examples, presentations and discussions.
DOMOTEX 2018 will boast a new exhibition layout and an optimized hall restructuring adapted to the needs of a changing marketplace. Product segments will be bundled in dedicated display areas, thus helping trade visitor orientation and enabling a better market overview. The new hall layout also makes it easier to accommodate the wishes of the exhibitors. Thanks to the new layout, it will be easier for exhibitors to demonstrate the benefits of their products vis-avis the competition.