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The IAA Commercial Vehicles in Hanover is a must in the exhibition calendar for all suppliers in the vehicle industry, which are interested in a high-quality presentation in an international setting.

9 March/ 2018

The IAA Commercial Vehicles is the world’s leading trade show for mobility in the field of commercial vehicles, transportation and logistics. It is the platform where the most important and the most numerous world premieres are displayed – and a large proportion of them are exhibited by suppliers. The IAA, unlike any other automotive trade show, demonstrates both high quality and quantity as it reflects the entire value-added chain. Traditionally, suppliers are by far the largest exhibitor group. The highly innovative products and the appealing stands catch the visitor’s eye. The IAA is also the most international commercial vehicle trade show, with 60% of the exhibitors coming from abroad.

Full attention guaranteed

The IAA generates the greatest media response of any automotive trade show around the world. National and international newspapers, trade media, magazines, online media, and TV and radio stations carry reports before and during the entire show. The support of the organizer, the VDA, ensures that exhibitors’ press releases are widely distributed, both in Germany and abroad. The IAA platform enables news bulletins to be disseminated simply and swiftly. The IAA website is accessed about one million times during the month in which the show takes place. IAA social media channels offer an insight into the daily show-life and present the highlights of the IAA in the aftermath of the show.

Networking for professionals

By displaying at the IAA, the exhibitors pursue the primary objective of making personal contacts with existing and potential customers. The exhibitors’ expectations are fulfilled in every respect at the IAA: The proportion of trade visitors at 85% on average is just one piece of supporting evidence. The IAA is the platform for exchange with customers, journalists, trade visitors from OEMs and suppliers, and representatives of academia and politics. Furthermore, the IAA has a reputation as a communication and information-exchange platform among the exhibitors themselves. The IAA is hugely important for sharing news, views and information. Exhibitors can enter into targeted dialog. The New Mobility World Logistics offers additional room for networking. At the IAA Commercial Vehicles, over 30% of visitors to the stands come from the other exhibitors. Exhibitors from the supply industry receive the most visitors actively seeking discussions – by exhibitors of all sizes, by domestic and foreign exhibitors, and by almost all exhibitor groups.


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