Oliver Frese: Digital industry endorses new CEBIT format – five full exhibition days in 20195 October/ 2018
Hannover. The new-look CEBIT – a unique combination of trade show, conference platform and networking festival – delivered a stunning debut in June this year, and the marketing drive for next year’s event is already in full swing with the full support of the high-tech sector. “Our bold decision to completely reinvent CEBIT has well and truly paid off, as evidenced by the response from the digital industry. This support on the part of our exhibitors and partners inspires and strengthens us in our resolve to forge ahead with transforming the show,” said Deutsche Messe Managing Board member Oliver Frese.
2018 marked the first time that CEBIT was staged with a radically different format comprising company exhibits, conferences and a festival-style program – a combination never before seen in Europe. Many of the exhibitors emulated the new disruptive tradeshow concept by mounting immersive showcases that elevated the digitization message to a powerful digital experience for trade visitors.
“The winning combination of business and emotional appeal at this year’s show has laid the foundation for future growth and has inspired many exhibitors to actively work with us on developing the format for CEBIT 2019. Our objective for next year is to further consolidate CEBIT’s positioning as Europe’s leading combined exhibition, conference and festival event for the digital industries.”
Deutsche Messe also plans to explore the digital transformation of business and society in even greater depth, and to further sharpen the showcase’s core business focus. “CEBIT is all about informing and providing guidance to IT professionals and digital decision-makers in sales, marketing, HR and finance. It’s a unique show in that it brings together all the players involved in shaping our digital future – major corporations, SMEs, startups, IT professionals, digital decision-makers, influencers, visionaries, the creative professions, politics, science and the media.”
Next year’s CEBIT will comprise three main elements: d!expo (exhibition), d!talk (conference platform) and d!campus (festival).
CEBIT 2019 will put the spotlight on the big trends that are driving digital transformation. “Our particular focus will be on showing how new work models, AI, blockchain technology, marketing and sales automation solutions and a number of other key technologies are market-ready and available for adoption by companies of all kinds and sizes,” explained Frese. Next year’s show will also provide more in-depth coverage of systems providers and IT resellers.
A new showcase dubbed “Digitized Services” will feature digital service platforms and explore the impacts of digitization on the services sector. Visitors to the showcase will learn about new services solutions spanning a variety of digital disciplines, including AI, blockchain, data analytics and cybersecurity.
Another keynote theme that will be given even greater prominence next year will be user industries that are being fundamentally re-shaped by digitization. “Our Future Mobility display this year was a big hit, thanks to the strong user companies who partnered with us. The display showcased visions of mobility as a service and the technologies and providers that will play central roles in this market. CEBIT 2019 will use the same format to explore the impact of digital transformation on other user industries, such as insurance and healthcare, and the public sector,” said Frese.
Five full days, from Monday through Friday
As from next year, CEBIT will return to its format of five full days. “Our exhibitors and partners have indicated that they would also like the Monday to be available as a full-fledged tradeshow day on which to meet with their customers,” explained Frese. Exhibitors also unanimously suggested that CEBIT should open its gates at 9 a.m. on all five days. As a result, CEBIT 2019 will be open from 9 a.m. to
6 p.m., Monday through Friday, except for the d!campus, which will stay open until 10 p.m. on each day of the show.
Tickets on sale now
Admission tickets for CEBIT 2019 are now available for purchase. Full-event tickets cost €100, day tickets cost €50, while evening tickets (valid for admission from 4 p.m. on) and full-event tickets for students cost €25. For further information, visit www.cebit.de
CEBIT 2019 will run from 24 to 28 June.