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A new turn in CEBIT RUSSIA development

24 December/ 2018

Moscow. CEBIT RUSSIA project gets even a greater support of Deutsche Messe AG and German businesses due to the recent restructuring of the brand CEBIT. As it was previously announced by the Board of Directors of Deutsche Messe AG, several thematic sections of CEBIT associated with industrial sectors will be integrated into HANNOVER MESSE; thus the exhibition in Hanover stops operating in its conventional format. This decision was caused by a number of economic factors and by overlapping of the main thematic sections of CEBIT with the largest industrial exhibitions in Hannover (HANNOVER MESSE, LIGNA, INTERSCHUTZ).

However, due to the huge demand for the CEBIT themes on rapidly growing markets, the brand will receive even greater support in Russia. Thus, already existing sections d!expo (exhibition area) and d!talk (business program) will be supported by the new d!campus – a place for informal communication of visitors and exhibitors of CEBIT RUSSIA. In order to more successfully integrate d!campus into CEBIT RUSSIA, the exhibition will be moved to June, which will allow having a greater part of the d!campus activities outdoors.

Dr. Andreas Gruchow, Board Member of Deutsche Messe AG: “I would like to note that our CEBIT RUSSIA joint project with Skolkovo Technopark has a good potential of becoming one of the leading IT events in Eastern Europe, because it is the right moment and our team can focus fully on preparations for the upcoming Moscow premiere. Thanks to the partnership with Skolkovo, the brand CEBIT has great opportunities in Russia.”

"We are pleased to be a partner and co-organizer of an international event with such a serious background,” said Director General of Skolkovo Technopark Renat Batyrov. “We are convinced that the brand CEBIT by virtue of its status will help the Russian event to become another bridge for the work with foreign partners. In a word, in the end of June, we await Russian and foreign corporations, developers and experts in digitization at the Skolkovo Innovation Center”.

The Cooperation Agreement between OOO Deutsche Messe Rus and OOO Technopark Skolkovo was signed in June 2018. The parties shall work together on CEBIT RUSSIA project in the framework of this agreement. The exhibition will take place in the largest in Europe Technopark Skolkovo, in 2019 from June 25 to 27.

“We have excellent preconditions to make CEBIT RUSSIA a worthy successor the Hannover project. The efforts of the German Office and of our partners around the world will now be focused on the successful implementation of CEBIT RUSSIA project. An exhibition has all chances to be successful only in case there are economic prerequisites and growing market. The IT market in Germany has actually outgrown CEBIT, which has fulfilled its role as a growth driver and now it becomes a history. In Russia, everything is just beginning. CEBIT RUSSIA will provide a marketing platform that will reflect the vector of digitalization of the entire national economy,” commented Svetlana Fedoseyeva, Director General, OOO Deutsche Messe RUS.

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