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DOMOTEX 2020: Inspiration will be provided by a variety of lectures on the keynote theme of ATMYSPHERE

21 November/ 2019

The next DOMOTEX edition of the world’s leading trade fair for floor coverings will be focusing on properties that improve quality of life and enhance the ambiance of a room. These defining themes for the future of flooring will be presented and discussed in depth at the Talks on all four days of DOMOTEX. Each day's speaker lineup will include industry experts, founders of amazing startups and trailblazing next-generation designers. Each day, you will experience speed presentations followed by a moderated discussion group featuring leading figures from the manufacturing and reseller sectors of the flooring industry.

Architecture generates atmosphere – that has always been the case. But the framework conditions have changed. Globalisation, digitalisation, finiteness of resources, affordability, densification, growing together of urban and rural areas, work-life balance, responsibility for nature and future generations are only a few of the factors that shape the new approach to architecture.

It is no longer just a matter of creating atmospheric spaces. Rather, it is important to capture the constantly changing influencing factors and to transfer them into a new, responsible architecture – at social, cultural, economic, ecological, and all other levels. A new awareness must emerge among architects, interior designers, and planners in order to advance visions and yet respond thoughtfully to the needs and necessities of users and their environment. A debate is arising about new tendencies in architecture and the effects on multifaceted fields of work of a hitherto classical occupational profile.

And no matter from which point of view you look at it, the focus is on change and shift, atmosphere and space, development and innovation, the focus is on ATMYSPHERE as a symbol and leitmotif of Framing Trends , as well as "Shift" as the overriding motto for the four days of Talks and Tours at DOMOTEX.

In terms of content, the Talks & Tours supporting programme of the special show Framing Trends is divided into four lecture days with overarching topics.

SHIFT digital & connected in the context of ATMYSPHERE, Friday 10 January 2020

Digitalisation has long been a major and omnipresent issue and is changing our entire living environment. Nevertheless, the process is still in its infancy in many areas and no one can predict today where this development will take us. However, there is no question that architecture and the working methods of architects and interior designers will also change. Technical innovations change the creative design process and result in innumerable new design possibilities.

Networked working and methods such as Building Information Modeling (BIM) replace proven methods and shape the modern planning process as well as parametric design. Digital change creates new possibilities for modular construction, prefabrication, and individualisation, for product and material development as well as production and thus for the design of architecture and interior design. However, even though digitalisation seems to simplify many things and provides impressive options, the impact on costs, manufacturing, scheduling and the like during the process of change must be monitored in order to keep everything in balance.

SHIFT social & ecological in the context of ATMYSPHERE, Saturday 11 January 2020

Looking at the generation of young, already established architects and interior designers, it becomes clear that the awareness for their work has changed in interaction with today's possibilities and the newly emerging responsibility for people and the environment.

Rapid technological developments, digitalisation, and new forms of communication are making everything faster. But does this also make things more indefinable and arbitrary or, on the contrary, more individual and even more conscious? Do the numerous influencing factors of the present time really lead to a different kind of work, interdisciplinary as border crossers and lateral thinkers in the collective? Social responsibility is growing, the values and attitudes of designers have partly changed dramatically. With architecture, they no longer only want to create spaces and atmospheres, they want to exert influence and create identity and consciously move away from the mainstream.

The focus is on an improved quality of life and of a place, a respectful use of resources, a reduction of the ecological footprint, the reuse of recycled materials, and a changed understanding of space.

SHIFT living & care in the context of ATMYSPHERE, Sunday 12 January 2020

The changes in architecture and interior design are strongly influenced by external influences and a general rethink. Social and societal changes, demographic change, climate debate, mobility and infrastructure developments, housing shortages, and scarcity of resources are just some of the factors. New and alternative forms of housing as well as temporary and permanent interventions are emerging. Interspaces are conquered, existing quarters are densified, and the building stock is carefully converted and expanded.

Healthy living and working are just as much a focus as the considerate use of partly new and innovative materials or the recycling of existing building structures. All this is always done taking into account the context, affordability, and sustainability of the project, with a view to spatial, economic, social, political, environmental, and human measures

SHIFT specific & diverse in the context of ATMYSPHERE, Monday 13 January 2020

The changes currently taking place in construction, but also in many other areas, are making the profession of architect and interior designer increasingly complex. There is no longer just the one classical path that graduates can take after their studies. Digitalisation as well as global working and thinking set in motion a transformation that creates an undreamt-of variety of possible specialisations. New forms of collective work are emerging that are less focused on a particular person than on a specific attitude. Young architects and interior designers become border crossers. In the process, the focus can simply shift and, for example, ecological building or the occupation with existing buildings can take centre stage.

There are areas such as communication/marketing, law/finance, or digitalisation/visualisation that combine architecture with other key areas. Working within the framework of product development processes in industry or science is also conceivable. For graduates, it is only a matter of recognising the opportunities that change brings in its wake and seizing the opportunities.


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