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HANNOVER MESSE shows the future of industry… and the tradeshow business

21 April/ 2021

Year after year, HANNOVER MESSE is the showcase for industry and a catalyst for future topics such as AI, sustainable production and 5G. As a purely digital event, this year's HANNOVER MESSE served two roles: it revealed not only the future of industry, but also demonstrated what tradeshows will look like going forward.

 “The HANNOVER MESSE Digital Edition demonstrated the innovative power of mechanical engineering, electrical engineering and IT companies. At the same time, it showed that the tradeshow of the future is hybrid,” said Dr. Jochen Köckler, CEO of Deutsche Messe AG. "Together with our exhibitors and partners, we succeeded in strengthening the core brand of the world's most important industrial show: innovation, inspiration and networking in the age of industrial transformation – that is what HANNOVER MESSE stands for.” Read more

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