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The USA is Partner Country at HANNOVER MESSE 2016

27 October/ 2015

The United States and Germany have historically enjoyed strong political and trade relationships with one another, now the world’s largest economy will take center stage at HANNOVER MESSE 2016. The USA is Partner Country at the world’s biggest industrial event. Anchored by the U.S. Investment Pavilion and USA Technology Pavilions, the program offers U.S. economic development organizations and companies an outstanding global business platform. German Chancellor Angela Merkel has invited President Obama to join her at the official opening of the trade show.

For the past decade, HANNOVER MESSE has worked closely with U.S. industry and government organizations to promote the German-American bond by organizing business summits and networking events in the U.S. and inviting U.S. delegations to trade fairs in Hannover. In light of the America’s resurgence as a manufacturing power, HANNOVER MESSE – together with the United States Department of Commerce and the German Federal Ministry for Economic Affairs and Energy – decided it was time for the U.S. to take center stage at the world’s leading trade fair for industrial technology. The USA is Partner Country at HANNOVER MESSE 2016, which runs April 25–29 in Hannover, Germany. At HANNOVER MESSE 2016, the U.S. and Germany will further strengthen their business and political ties and present themselves as global leaders in high-tech production and international trade.

Partner Country: The Bridge to Germany, Europe and Beyond

America’s manufacturing policy is based on two main objectives: attracting foreign investment and increasing U.S. exports. HANNOVER MESSE is the perfect place for the U.S. to showcase itself as a top destination for foreign investment and one of the world’s leading manufacturers. Thematic focal points for Partner Country USA’s program at HANNOVER MESSE include state-of-the-art production engineering, smart technologies, energy efficiency and energy generation, education and training, and transatlantic partnerships. The U.S. Investment Pavilion in Hall 3 is the dedicated area where state and local economic development agencies present the U.S. as a business-friendly nation and discuss investment opportunities on American soil with potential partners from around the world. On-site teams from the U.S. Commercial Service and SelectUSA provide personalized, one-on-one consulting and arrange meetings with pre-qualified buyer delegations from around the world.

The German-American Business Summit on April 25 features panel discussions with business leaders, politicians and industrialists from both countries. USA Technology Pavilions in each of HANNOVER MESSE’s four main display sectors reinforce America’s reputation as a leading manufacturer of competitive, high-quality products and put U.S. exhibitors in direct contact with their target audiences.

Partner Country status at HANNOVER MESSE generates enormous international media interest that attracts visitors from all over the world; special partner country events draw even more attention. For example, German Chancellor Merkel opens the fair officially on April 24 (President Obama is invited to join her) and follows that up on April 25 with the symbolic opening of the U.S. Investment Pavilion and the traditional opening tour of the fairgrounds. All three events are magnets for visiting politicians, business leaders and journalists.

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