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Unlimited opportunities: Partner Country USA

17 November/ 2015

Every year a leading industrialized nation is selected as the Partner Country of HANNOVER MESSE. In 2016 we welcome the world’s largest single economy.

For many years, HANNOVER MESSE has been fostering deeper ties with U.S. industry, staging business summits and inviting American delegations to Hannover to promote Transatlantic trade relations.

“HANNOVER MESSE 2016 is of exceptional importance to the development of our transatlantic trade relations. Having the USA as the featured Partner Country will give us a golden opportunity to convey our dynamic business relations to the fullest while at the same time widening and deepening them.”

Dr. Peter Wittig, German ambassador to the United States

An industrial giant returns to its former strength

It may be hard to believe, but the USA is making its debut as the Partner Country at the world’s largest industrial technology event. For HANNOVER MESSE, winning the United States as the Partner Country is a great success – one which will further enhance the attractiveness of the next year’s event. “President Obama has committed himself to strengthening America’s domestic industry. The modernization of America’s industrial sector and the digital integration of its production plants and equipment are proceeding there at a rapid pace,” reports Dr. Jochen Köckler, member of the managing board at Deutsche Messe. “The goal of the U.S. government is to regain its status as one of the world’s leading production locations, which predestines the United States as next Partner Country at HANNOVER MESSE.”

Investors wanted

In Hannover the USA will present itself as a producer of high-quality goods and as an attractive target for investment. As President Obama has recently emphasized many times, the USA welcomes foreign investors. This is mirrored in various infrastructure programs and educational programs that are now under way.

Transatlantic cooperation

Energy efficiency, state-of-the-art production facilities, smart technologies – these will be key elements of the Partner Country USA presentation at HANNOVER MESSE 2016. In addition, the focus will be on education and training and – of course – transatlantic partnerships.

HANNOVER MESSE 2016, 25. - 29. April


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