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Partner country for CeBIT 2016 is Switzerland: innovative strength and digital competence

8 December/ 2015

In 2016, Switzerland will play a key role as the partner country of CeBIT, the world's leading platform for the digital economy, where it will be represented by the approximately 1500m² Partner country SWISS pavilion. Inside the pavilion established companies, innovative start-ups, universities and institutes of higher education will showcase Switzerland's innovative leadership. With Switzerland's upcoming president in attendance and appearances by leading scientists and businessmen at the opening events, Switzerland will take centre stage before an international audience.

The partnership between CeBIT and Switzerland brings together two international market leaders in digital innovation. As the partner country of the world's most important trade fair for the digital economy, Switzerland will be able to present itself as an important player in the global market, and thus enhance its image as a innovative research and business partner. Swiss Federal Councillor Johann Schneider-Ammann, the head of the Federal Department of Economic Affairs, Education and Research (EAER), says, "The use of digital solutions is of central importance for every sector of our economy. Switzerland occupies a leading position in comparison to other countries, and our high-calibre ICT companies and research establishments enjoy an excellent reputation. I therefore look forward to this great opportunity to showcase our skills in Hanover."

Digital transformation is this year's topic at the internationally-renowned CeBIT Global Conferences, which will be held from Monday 14 to Thursday 17 March 2016. Switzerland will be represented by high-calibre speakers such as Urs Rüegsegger, CEO of SIX Group, Dr. Markus A. Zoller, CEO Division Defence at Ruag, Jörg Vollmer, CEO of Swiss Post Solutions AG, and Dieter Bambauer, an executive board member of Swiss Post and its head of PostLogistics.

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